Punctuate™

Sales and Traffic for DOOH

Make your Mark!
Punctuate™ is a new software solution that manages the scheduling and placement of advertising and promotional content for digital signage networks. The leading-edge software application brings together two significant functions: automatic content placement and accurate business management. Intelligent, automatic content placement allows network operators to capture the attention of a specific audience by scheduling content based on display attributes that finely target the appropriate consumers. Punctuate provides accurate business management with tools such as inventory control, invoicing, user-defined rate cards for automatic ad pricing, campaign management, content approval, and cross-network media buys for national advertising campaigns.

Unlike other business management solutions that only run a loop of continuous content across a single network, Punctuate can tag signs with attributes and point a message directly to a group of displays based on similar attributes. Create networks within networks and place video and data content based on the location of the sign, business service offered, time of day, audience demographic, or any other user-defined attributes.

The software is available with a variety of hosting options and seamlessly integrates with Harris InfoCaster™ playout systems for a complete digital signage solution.

Managing the business of digital signage

• Finely target consumers with any combination of players across any number of networks
• Manage the business of your digital signage network with media-proven tools for sales, revenue tracking and invoicing
• Seamlessly integrate Punctuate with your Infocaster system for a complete solution
• Intelligently and automatically place promotional content
• Take advantage of user-defined rate cards for automatic ad pricing
• Automatically route sales proposals for approval

For more information on Punctuate, please call 1-303-476-5000.